Righting America

A forum for scholarly conversation about Christianity, culture, and politics in the US
Emma Frances Bloomfield | Righting America

Emma Frances Bloomfield

Associate Professor, University of Nevada, Las Vegas

Dr. Bloomfield (Ph.D., University of Southern California) is a rhetorician interested in scientific controversies, environmental communication, and the interactions of identity, ideologies, and storytelling. Her primary area of study is climate change communication and the obstacles to and opportunities for environmental conversations. She is the founder and Co-Director of Greenspun College’s Public Communication Initiative, which conducts original research and hosts workshops on communication strategies.

Featured Publications

Bloomfield, E. F., & Willes, S. (2023). Religious masking and the rhetorical strategies of digital anti-vaccination churches. Western Journal of Communication. DOI: 10.1080/10570314.2023.2174384

Bloomfield, E. F. (2019). Communication Strategies for Engaging Climate Skeptics: Religion and the Environment. Routledge.

Bloomfield, E. F. (2018). Thanaviewing, the Aokigahara Forest, and orientalism: Rhetorical separations between the self and the other in The Forest. In K. Daniels (Ed.), Virtual Dark Tourism: Ghost Roads. Palgrave Studies in Cultural Heritage and Conflict. Basingstoke, UK: Palgrave Macmillan.

Bloomfield, E. F. (2018). Arguments of a new virtual religion: How Athenism “clicks” new members and reimagines the mind-body dualism. In Carol K. Winkler (Ed.) Networked Argument. New York, NY: Routledge.

Bloomfield, E. F. (2017). Ark Encounter as material apocalyptic rhetoric: Contemporary creationist strategies on board Noah’s ark. Southern Communication Journal, 82(5), 263-277. DOI: 10.1080/1041794X.2017.1360384